From the Office of the CEO

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Shaochen | @monstera.gold Shaochen | @monstera.gold

Networking Tips to Find Calligraphy Clients in 2025

This is your ultimate guide to get more calligraphy clients with networking! Get the top networking tips that helped me take my calligraphy business to six figures! From who to network with to how to follow up. Networking might not be your favorite part of running a calligraphy business, but if you want more dream clients who appreciate your value -  it’s time to embrace it.

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Shaochen | @monstera.gold Shaochen | @monstera.gold

11 Ways to Make Money with Calligraphy

Ready to go from hobbyist to professional calligrapher? Here's a breakdown of how to start a calligraphy business, how to get your first clients, and where to sell your work. Plus, 11 of my favorite high-paying offerings!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

How To Set Your Prices As A Calligrapher

From how to set your hourly rate for calligraphy to upsells and rush fees - use this formula and in-depth blog to calculate your calligraphy rates!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

How to avoid getting ghosted as a calligrapher

We've all been on the emotional roller coaster of getting an exciting new inquiry, only to hear crickets after responding. While we can’t control what someone does (or doesn’t do), there are ways to avoid getting ghosted. Grab my free ghostbusting guide where I share 3 steps to help you stop getting ghosted plus 6 email templates to get you a response.

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Shaochen | @monstera.gold Shaochen | @monstera.gold

Quarterly and End-of-Year Reflection Guide for Calligraphy Business Owners

As we navigate the journey of entrepreneurship, it’s crucial to have regular check-ins - whether quarterly or at the end of the year - to reflect on what we’ve achieved, the lessons we’ve learned, and the roadmap ahead. Grab my free Business Reflection Guide for Calligraphers, which is how I evaluate and plan my six-figure calligraphy business!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

3 things I learned on my creative retreat

I went on my first ever creative retreat and it turned out to be surprisingly productive and valuable! I break down what I did and what I learned so that you might be inspired to go on your own retreat.

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Shaochen | @monstera.gold Shaochen | @monstera.gold

How to create acrylic calligraphy ornaments (and what pen to use!)

DIY acrylic ornaments are a great way to experiment with lettering on acrylic and even kick off your own holiday sales! I've done the research on acrylic suppliers and the best pens to use, and am sharing my step my step process for creating ornaments with you!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

Product or Service-based business - which is right for you?

You’ve been told to “find your niche” and “define your target audience”. While those are absolutely important things to figure out, I rarely hear people talk about an equally important business decision for calligraphers: Whether you want to be a product or service-based business. Read on to find out which is right for you!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

5 steps to a successful product launch

With the holidays just around the corner, I’ve been getting more questions about how to sell your products, and I’m so here for it! Read on for 5 steps to consider and LOTS of ideas for getting people hyped up for your products this season!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

I’m so happy you’re here!

In 2019 when I started my calligraphy business, I felt immense excitement and anticipation…along with unending questions, imposter syndrome, and a deep longing for connection with fellow creatives. At the time, I didn’t know anyone who owned a small business, much less a creative business.

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Ready to take action?

There’s no better time than the present. Solve your pricing challenges and get your business set up for success.